Product packaging is critical in presenting the goods to the customers. Some people may say not to judge the book by its cover. But many experts would agree that the first impression creates a lasting brand image.
What buyers will see first when they have the chance to check their purchased goods is not the product. Instead, the product packaging provides the first impression to the customers. Thus, it is vital to add a personal touch to the box like a custom paper box package.
Advantages of Custom Packaging
Stock paper packaging offers an instant solution to wrapping goods. While customizing the box may take time, it creates a lasting impression. The cost may also tend to be expensive than the standard boxes. But the benefits could be worth more than the few savings of using the stock paper packaging.
Branding Opportunity
A custom box creates the best opportunity for building a brand image. The uniqueness of the package will resonate with the company’s reputation. At first look at the box, consumers will instantly judge the quality of the product.
A package made of light materials will easily break during shipment. A broken parcel will create an impression that the item inside could also be damaged. When the recipients open the parcel, they will start looking for damages.
But if the package is intact, consumers will have the impression that the product is also well-preserved inside. After opening the package, they will start looking for the product features and benefits instead of the damage. This could potentially create a life-long perception of quality.
Likewise, it projects how the company values each customer by taking every detail of the purchase. Thus, building a lasting impression of trust and excellent customer service.
Minimize Shipment and Warehousing Cost
When you customize the package according to dimensions, you can save a lot of space during shipment. Space is precious in freight and handling since this equates to cost. The more goods you can fit in one shipment, the lesser the cost.
Adding excess space in each package will take more space. Thus, increasing the shipment cost. The same principle applies to warehousing and storage.
Therefore, you have to keep in mind the real estate of the entire package to lower the cost. In effect, making the product more affordable to the target customers.
Product Protection
Preserving product quality is one of the main goals of packaging. This should be given more importance than presentation.
Packaging customization will involve selecting the right rigid paper materials to use. The materials should be tough enough to protect breakable items.
There should also be more space for polystyrene materials for added protection. Custom packaging is best for delicate goods like electronic gadgets and glassware. The box should provide ample protection during shipment and delivery.
Custom Paper Box Packaging Styles
Creativity will come into play during the customizing of the box packaging. The endless possibilities will bring out the best of your innovations in the box design.
There are several box types and a variety of materials for creating a perfect mix of presentation and style. While simultaneously minimizing the cost to align the pricing to the target market.
Styling provides endless possibilities for the presentation of the parcel. To spice up your imaginations, you can start with the three standard box types. From there, you can start crafting unique variations with style.
Foldable Box
Set Up Box
In contrast to a foldable box, a set up box is a sturdy pre-assembled package ready for use. The solid construction makes it perfect for heavy and fragile items. Set up boxes are perfect for glass, electronic devices, and personal accessories.
The typical elegant and rigid composition of a set up box makes it expensive. But, there are also economical alternatives using light paper materials. Plain matte paper, gloss, foil, and embossed specialty papers offer the more affordable options for set up boxes.
The pre-assembled design eliminates the labor cost in assembling the boxes. Thus, allowing merchants to price products competitively.
Book Shape Box
The book shape design of the box creates uniqueness and style. Thus, creating a window of opportunity to build a good brand image.
As the name implies, the parcel has an aesthetic resemblance to a hardcover book. The strong composition makes it ideal for long-term use. They have the potentials for multiple uses as storage boxes. Creative designs will make the book shape boxes more visually appealing.
These boxes would make a perfect addition to the house decors. Book shape packages are commonly used by several brands in different industries. You can find this type of box design in skincare products, cosmetics, decors, crafts, and arts.
Drawer Box
A drawer box has a variety of names. Oftentimes they are called tray boxes. But others prefer to call it a tray and sleeve box, a slide-out packaging, and a rigid match box.
What makes the drawer box unique is the massive design possibilities. It also offers the chance to showcase your creative pursuits. You will see some drawer boxes with rigid dividers. Others have paper inserts, inside compartments, folded platforms, and pop out sections. The drawer box is the perfect packaging design for gift boxes.
Custom Paper Box for Branding
For companies to stand out, a custom paper box can add a unique touch to the product. There may be compromises when it comes to cost. But the extra investment will also add value to the brand.
What e-commerce merchants should be mindful of is incorporating the brand’s identity into each shipment. A custom paper box packaging is the perfect medium for branding.
Thus, carefully choose the product packaging well. The potential growth of a business may start with a minute detail like packaging. But with great potential of building an excellent lasting impression.
